A digital problem needs a digital cure – and Redcar expert Heidi Shepherd is finding a keen demand for her new solve-it business.
Heidi, 29, set up her Digital Cure business in April to take away the strain for companies who want to improve their digital marketing.
She said: “I was made redundant from a public sector job, but I’m really passionate about online marketing and thought there was plenty of scope for setting up a business.
“Many companies are too busy to make the best of digital marketing, such as developing their website and using social media like Facebook and Twitter effectively – they’re crucial marketing tools these days.
“Others just don’t have the expertise. It’s my aim to fill that gap – I have a huge interest for digital marketing, so I keep constantly up to date with new developments and what’s working.”
Heidi, 29, turned to Redcar and Cleveland’s Enterprise Team for advice – and was delighted by the support she got.
The Enterprise Team can offer general guidance to anyone wanting to start or grow their own business in the Redcar and Cleveland as well as giving more specific advice such as marketing tactics.
“They’ve been absolutely brilliant,” said Heidi. “They helped me with everything from sales advice, to reviewing my pricing structure and dealing with tax – I’ve never been self-employed before, so that was an area I knew nothing about.
“They even provided me with a business mentor, and they’ve put me in touch with a lot of people who may need my services. One of the best things is that the Enterprise Team are always available to you when you need them.”
Heidi’s already got off to a flying start with a number of customers around the country who need her help to make the most of their digital marketing, and she recently addressed a tourism conference for the North Pennines.
“I’m thoroughly enjoying my business, and a lot of people have asked me to get in touch about my services, which is a great start,” she said.
Enterprise Team coach Denise Jowsey said she was pleased to hear of Heidi’s busy beginnings.
“We are delighted to be helping her,” she said.
“Digital marketing is a real growth area nationally, and Heidi has spotted a way to turn her expertise into a business with a great deal of potential.”